linktree review

How You Can Optimize Your Instagram Bio Link

I am sure we have all been frustrated at one point or another about the lack of “adding a link” options on Instagram. We can only add one link to our profile, which is in our bio. We cannot add links to are photo posts (and to add a link to your Instagram story, you need to have over 10k followers - and let me tell you … I am quite far from that).

My biggest struggle is that I want my bio link to always be directing my followers to download my freebie; however, when I add a new post talking about my latest blog post, I also want my bio link to take them to my blog so they don’t have to open up a separate browser window and type in my website URL (which I am sure most people won’t get out of their way to do - they like convenience, not extra work)

BUT I have a solution for us.

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This was actually inspired by Linktree. You see, Linktree allows you to create a “landing page” for your Instagram bio link. When your followers click on your bio link, they are taken to a page that you create within Linktree with as many different links as you want. So you can have a link to your freebie, to your latest blog post, to your services page, your latest youtube channel, and so on…

I gave Linktree a try and this is how it looks like:

 
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What I liked:

  • Linktree has a free and Pro (paid) plan. I used the free option.

  • It took me almost no time to set it up.

  • I could then refer to my bio link if I wanted my followers to download my freebie or to go to my latest blog post. It was all in one place.

What I disliked:

  • The free option meant that I did not have much liberty with the design of the link page. It didn’t match my website design at all.

  • The Linktree logo had to be shown at the bottom.

  • The link URL I had now added to my bio had Linktree in front of it, which I was not a big fan.

Knowing that I did not want to pay for Linktree so I could have their logo removed and more design liberty, I thought to myself, “Can I do something similar to that Linktree does but by using the resources within my Squarespace website?” The answer?! YES!

What I did was I created a “not linked” page on my Squarespace that looks similar to the idea of Linktree, however it has my logo (not Linktree’s!), and I have full design of the page. I created two variations of it for my Instagram, one more similar to Linktree’s concept, and one with a full bleed image. The idea behind creating two different ones is to play around with both within Instagram and take note of which one gives me a better result.

I am super happy with how it turned out. What do you think?

(*If you do not have a Squarespace website, find out how you can create in your website platform a page that is not linked to your navigation that you could create this landing page for your Instagram bio link.)

Made with Linktree

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Made in Squarespace

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If you so have Squarespace, here is a step-by-step directions on …

How to create your own landing page for your Instagram profile bio link on Squarespace

The first tutorial will be on the design that looks similar to Linktree. The second tutorial will be for the one with the full bleed image.

TUTORIAL #1

Step 1:

Once logged in to your account, go to ‘Pages’, and scroll down to ‘Not Linked’. Click the (+) next to ‘Not Linked’ and choose ‘Page’.

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Step 2:

Enter your ‘Page Title’, and select the ‘Blank’ layout.

Notes:

  • Your ‘Page Title’ will automatically became the URL for this page. You can change this later by going to the setting of the page once its created. I changed mine to “biaalvarezdesign.com/links.

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step 3:

Click the (+) at the right end of the grey bar to select ‘Button’. Enter as many buttons as you like linking to different pages within your website or other places you want your Instagram followers to go.

*You can edit the looks of your buttons by going to ‘Design’ -> ‘Style Editor’.

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step 4:

Add any other design elements you want and press ‘Save’ at the top left. You are done ;] Don’t forget to test out all of the button links to make sure they are going to the correct pages.

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TUTORIAL #2

*This tutorial only works with you have chosen a Squarespace template for your website that allows for index pages to have text/buttons/photos added on top of banner images.

STEP 1

Once logged in to your account, go to ‘Pages’, and scroll down to ‘Not Linked’. Click the (+) next to ‘Not Linked’ and choose ‘Index’.

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Step 2:

Enter the title for your Index page

Notes:

  • Your Index title will automatically became the URL for this page. You can also change this later by going to the setting of the page once its created. In this case, my URL for this page would be biaalvarezdesign.com/links.

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step 3:

Click the (+) at the center on your ‘Empty Index Page’, and select ‘Content’. A new content page will open. Enter the ‘Section Title’ (which can be the same title you used for your Index page), and select ‘Blank’.

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Select ‘Cancel’ for now so we can add the background image first before adding the buttons.

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Step 4:

Click on ‘Banner’ on your Index page and drag and drop into the pop-up window your background photo.

Now click the (+) at the right end of the grey bar to select ‘Button’. Enter as many buttons as you like linking to different pages within your website or other places you want your Instagram followers to go.

*You can edit the looks of your buttons by going to ‘Design’ -> ‘Style Editor’.

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step 4:

Add any other design elements you want and press ‘Save’ at the top left. You are done ;] Don’t forget to test out all of the button links to make sure they are going to the correct pages.

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If you do create your own landing page for your Instagram bio link, share below about your process and end result. I would really love to hear about it!

Interested in working together to design your unique brand and website? Visit my Services page for package options, design process, and pricing; Portfolio to see more of my work, and Contact so we can get in touch!

xx

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