Sitting down to share with you guys a little bit about my background and journey brings me so much joy, because reflecting back I can see that now I am doing exactly what I wanted to be doing.
You see, back in college I studied to receive my BFA in industrial design at Rochester Institute of Technology. During my second school year, I made the big lifestyle change to go vegan and it changed my world completely. It gave me a new sense of purpose to help others with their health just like going plant-based had drastically improved mine. I started to question how my degree in design would help me fulfill this mission. I still loved art and design (I had since I was a little girl), but I couldn't connect the dots on how my design background could help me help others improve their health and overall wellbeing.
I thought "This is it. Now I can help others get better". But that is not what happened. I was seeing clients and really making a difference in their lives, but I wasn't feeling that sense of fulfillment from my work. I could not ignore my still strong love for design.
It was exactly 1 year after coaching numerous clients that the light bulb finally clicked. I found a way to merge my design and coaching skills with my mission to help others and it is how Bia Alvarez, LLC came about.
I am here to help other passionate entrepreneurs like myself who want to make a difference in other's lives by creating design content for them. The more health coaches/ personal trainers/ massage therapists/ nutritionists (to name a few) that I was helping create their brands and websites, the more people out there would be able to get better and thrive.