Bia Alvarez, LLC
I designed this ebook for my health coaching website biaalvarez.com. I wanted this ebook to be the free opt-in I offered any new visitors coming to the website. This allowed my to offer a great value product to them for free, and in exchange they signed-up for my newsletter.
This is a very common practice found within websites and blogs. Growing an emailing list is crucial now a days to the growth of an online business. So as an incentive for people to sign up to a newsletter emailing list, websites offer free content with great value in exchange. These free opt-ins are usually ebooks, videos, podcasts, workbooks, ... any material that would be of value to the audience you are wanting to attract to your website.
For my free opt-in gift, I designed this downloadable PDF recipe ebook with 12 of my favorite vegan recipes. The ebook is 39 pages long, and each recipe has a large, colorful photo to go along with it.
I kept the design of the ebook minimal and modern. The design elements were all kept in a black/white/grey scale, since I wanted the colors from the photos to be the focal point. Aside from the design work, I also made the recipes and took the photos.